New York, NY — August 2025 — This September, Runway 7 will deliver one of its most impactful runway moments yet with the third edition of Project Lab Coat, a purpose- driven showcase that merges fashion, art, and social impact. This season, the initiative turns its spotlight on Lyme disease, uniting for the first time the three largest U.S.-based Lyme
organizations—Global Lyme Alliance, LymeLight Foundation and Project Lyme— for a historic collaboration in advocacy.
The runway will be unlike any other. Models will include survivors, caregivers, medical
professionals, and advocates, personally connected to Lyme, lending their presence to amplify
the cause. Models lending their voice include Christopher Meloni, Z3LLA, Ren Gill, Ally Hilfiger,
Olivia Flowers, Ramona Singer, Elena Della Donne, Col. Nicole Malachowski, and more. The
audience can expect a powerful blend of lived experience and star power.
Celebrity support is nothing new for Project Lab Coat—in February 2025, Miss Universe 2024
Victoria Kjær took the runway in one of the initiative’s custom-designed lab coats, a symbolic
gesture of her support for health advocacy. This season, audiences can expect even greater
celebrity & advocate presence, reinforcing Project Lab Coat’s growing reputation as a platform
where the fashion industry and global influencers unite for a cause.
Now in its third season, Project Lab Coat has become a signature pillar of Runway 7’s
commitment to social responsibility. Founded by Runway 7 CEO Anthony Rosa in honor of his
late brother, the initiative transforms the traditional runway into an awareness platform by
creating custom-designed lab coats inspired by the fight against Multiple Sclerosis (Season 1 & 2),
and now Lyme Disease, for the third and largest season to date.
This September’s edition—taking place Saturday, September 13 at 7 p.m. at Sony Hall—will
immerse the audience in a visually striking, emotionally charged presentation where each model’s
walk is backed by a real story. From medical experts to celebrities who have experienced the
disease firsthand, the runway will serve as a living testament to resilience and community
solidarity.
In the weeks leading up to the show, @project.labcoat will share behind-the-scenes features and
participant spotlights, offering audiences an intimate look at the people and stories driving the
movement.
Tickets are available now at projectlabcoat.com.
About Project Lab Coat
Project Lab Coat is a seasonal fashion initiative by Runway 7 dedicated to raising awareness for
chronic illnesses through immersive runway experiences. Each edition centers on a different health
cause, uniting designers, celebrities, and advocates in a shared mission to educate, inspire, and
fund critical research.
Press Contact:
pr@runway7fashion.com
runway7fashion.com
